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Connecting with readers

12 Dec
It was really foggy today and felt somewhat ethereal

Hand-made bead and necklace, gifted, (lucky me!)

My first purchase in 30 days

The holidays are officially wreaking havoc on my life as of right now. I’m a planner with a mild, yet debilitating, case of Type A at the moment; I officially feel behind. I have a to-do list which loosely outlines all the ways that my scheduling abilities are failing:

  • Christmas card designed and mailed, no
  • Christmas tree purchased, no
  • Christmas decorations installed, no
  • Christmas presents made, no
  • Christmas baking planned, no
  • Baking ingredients purchased, no
  • Holiday parties attended, yes, one

I blame being under the weather for some of it. The rest I attribute to having high expectations of what I, SuperFabu, can achieve in less time that anyone else. If I figure out how it’s done, I’ll let you know. As of now, I just got off the phone with a friend who will help me get a tree. FTW!

Let’s turn back the clock a little to Friday, shall we? I’m digging these Fashion/Beauty Friend Friday questions, the topic is on reader connectedness.

FBFF: How important do you think reader connectedness is to the success of your blog?
FJ: It depends on what metrics one uses to define success. Personally, I’m currently defining is as a way to share, entertain, inspire and connect with others. If I can inspire a reader, or get a chuckle out of them, that makes me feel like it’s worth the effort. Based on my criteria, I would say reader connectedness is important.

FBFF: What do you do to draw readers in and create that writer-reader bond?
FJ: I try to keep the content fresh and personal enough to engage. If my content was totally dry, it would disregard the human nature of bonding. One way we bond with each other is through similarities. If I tell a story that someone can relate to and I tell it in a way that keeps the reader engaged or entertained, it’s more effective.

Some time this can also take form in replying to a comment or sending a personal response. I think being present and validating my readers is important.

FBFF: What is one way you could improve this connection?
FJ: Remain thoughtful in what I’m sharing in a public forum, and do my homework and research so that I don’t end up becoming so predictable that I’ve become dull. Follow up on comments that are posed as questions. Create a dialogue.

FBFF: Is there a blogger you think does a great job creating that writer-reader bond? Why? 
FJ: Absolutely! Quite a few, actually. The ones I’m thinking of make me feel like if we met we would share a laugh or two while trading tips and stories. Their tone is personal enough to get a sense of their character, which I find likable. There is a nice balance of personal and relevant content for me to feel a kinship while learning something valuable.

FBFF: What do you do to cultivate new readers? How do you get them to your site in the first place? 
FJ: I think this goes back to an old saying, which I’m certain to be paraphrasing: Be the friend you want to have. What I interpret this to mean is if I want to generate curiosity and get people to comment, then I need to be that person. When I’m inspired by someone’s outfit or post, share that with them. Why wouldn’t I want to be that person? I don’t have tactical marketing strategies only because this is my labor of love. I’m not interested in putting on a business hat at this point though by no means would I judge another for doing so. There are plenty of clever ways to get readership, I may at some point dedicate effort to doing so, I don’t know what the future holds. At this point, I’m pleased with my new blog baby. I’m enjoying the process of learning, I’ve only been blogging a short while.

I will add that being visible and participating on a more public level, such as the FBFF definitely helps. Ultimately for me, I was interested in other than numbers, I like being part of a community dialogue and meeting new people.

I will not discount using social networking like Twitter or Facebook, which I have been using regularly anyway. I also added my blogs to my email signature and anytime I mention one of my friends, I always send it to them, which they seem to enjoy.

I’d like to thank Katy of ModlyChic for putting together these questions. She’s got tips on how to wear over-sized sweaters featured today, (yes please!)


Deets: Teal tanktop/Free People, aqua cashmere cardigan/Bloomingdale’s, ochre elastic belt/Anthropologie, black ankle cigarette pants/BDG, Urban Outfitters, hand-made beaded necklace/gifted, black leather ankle boots/Munro.

 
 

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