Q & A: Daily Clothes Fix

06 Jan

Not long after I first started my blog to document my 30 for 30 remix I discovered another blogger who piqued my interest. The creativity behind her style choices, the themes and the purpose with which she worked color really made an impression on me. Since then, I’ve made it a point to stay up to date with her posts, they inspire me and often bring a smile to my face.

I soon found out that her mission was no outfit repeats for an entire year. Wow! As the end of her mission nears, I thought it would be interesting to get her thoughts on the past year. She was gracious enough to accept my request to interview her. Readers, I bring you Emma Clark of Daily Clothes Fix. I hope you enjoy learning more about her as much as I did, she’s the bomb!


FJ: Can you tell us a little bit about yourself?
EC: My name is Emma and I live in Newcastle in the north of England. I love clothes and have a bad shopping habit but I am worried about how much we consume and how ethical our fashion industry is. Having worked in fair trade, I think that people should be paid a living wage and that we should consider where our clothes come from. For me, this means getting clothes secondhand or shopping at places that I believe have a good record with their suppliers.

FJ: What spurned the whole concept?
EC: My blog started because of a dare. One of my friends bet me that I couldn’t create a blog and post what I wore online every day. I’m now 12 months down the line and can’t believe I have got this far and how much has changed for me.

There’s now a secondary challenge with the blog, as I haven’t yet repeated an outfit. With less than one month left, I think I should be able to finish the year without wearing the same look twice.

FJ: Do you have any outfits that shone for you? A combination that you can’t wait to repeat?
EC: It’s so hard to pick my favourites, it would be like choosing a favourite child. I post a “best of” each month so this gives a good reflection of what I love. But my style and taste continues to change and I love how everything evolves, so there is nothing in particular I want to repeat. It’s all about moving forward.

FJ: How about an outfit that was not a winner in your book? Care to share which?
EC: I try to push the boundaries with what I wear, so inevitably some things don’t work. One of the biggest learnings from looking at outfits is seeing which silhouettes don’t work. The other one is not to try too hard – when I try to force things, you can usually tell, so I just let things happen now.

Probably my least favourite outfit are the ones where the proportions are wrong. The last ones I didn’t like much were Hair-raising and Mongolian Chic. But it’s all a learning process and those mistakes help to create better outfit in the future.

FJ: What was the most valuable thing you learned from doing this?
EC: That there is a wonderful community of bloggers out there, all of whom share a love of creativity and clothes. I have been overwhelmed by how positive, supportive and welcoming the blog community is. It’s a wonderful way to connect with people who share a love of the same things and that’s something I would never have anticipated when I started this.

FJ: Which outfit was the most humorous to you? I have to ask this question because you’re incredibly creative and take risks, you must have a fantastic sense of humor to fuel this at times.
EC: My outfit for 30 for 30 where I wore the patterned tights (Wow!) amused me no end. I think it was people’s reactions, whether they were amused, confused or gobsmacked. I suspected that it might have that effect and do have a bit of a tendency to try to provoke a reaction. 

I’ve also gone out in a pair of pyjama bottoms because I thought it was ridiculous to buy a pair of silk trousers. In my view that’s what creativity is about. Why be dull?

FJ: What were some of the challenges?
EC: The biggest challenge at the moment is trying to take photos. Before work it’s too dark and the sun sets before I finish. That combined with the very cold weather at the moment is a big issue. I try to choose backdrops that are interesting and match the outfit, but it’s challenging to do that at the moment. I miss exploring and finding the perfect spot, so I’m looking forward to spring.

FJ: Did you ever think to yourself that now you’d done it, that the outfit of the day really pushed you limits or boundaries? Or you just found humor in it?
EC: I think the answer is both. I look back at some of the things I wore at the beginning of the blog and know that my style has changed a lot and some of my followers have said the same thing. I know that blogging has made me look at my clothes in a different way. Taking inspiration from other people means I often push my boundaries by wearing things that I otherwise wouldn’t (faux fur gilets, shorts, etc).

But I also enjoy other people’s reactions to a look, which can be very funny. I love reading the comments I receive and I also find it entertaining to hear what my colleagues think. The best comment I ever got at work was “It’s a fashion show, not a freak show”. That made me laugh so much.

FJ: If you did this again, what would you do differently?
EC: That is such a hard question to answer. I look back on some of the mistakes I have made (like poor photography, terrible backdrops, etc) and cringe. But all of it helped me become a better blogger (and I continue to learn from the mistakes I still make).

On a superficial level, I might have called the blog something else. I would love a day off once the challenge is over but with a blog called Daily Clothes Fix there seems to be a bit of a branding issue. Doh!

FJ: Favorite piece of advice to women?
EC: Wear what you love. If you feel great in an outfit, it shows. And I don’t hold with keeping things for best. I have worn a cocktail dress to work (11th August) and no one noticed. I think people should dress to please themselves and no worry about what other people think. You’re only here once so have fun and make the most of it.

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  1. Emma at Daily Clothes Fix

    January 6, 2011 at 2:26 pm

    Thank you so much for featuring me and saying such wonderful things about me. I have had an exhausting day and it really made my day to read your lovely post.

  2. Jodi

    January 6, 2011 at 4:01 pm

    I LOVE THIS INTERVIEW!!! I actually didnt know you weren't repeating outfits for a year.. holy smokes, your AMAZING rating just went up from 9 to 10 for me!! LOL Rock the outfits girlfriend.. I keep getting good ideas from you too so thanks!! Like the day I wore my skirt as a top.. only you could influence me to pull that one off!!! LOL

    Great interview Fabi in the clouds!!! xoxo

  3. Sara

    January 6, 2011 at 4:06 pm

    Aww great interview! Emma is indeed awesome :)

  4. Fabienne Jach

    January 6, 2011 at 5:06 pm

    So happy to do it! You guys are so amazing! Y'all are turning my style around, in a good way!

  5. FBFF Q&A: Blog Awards « The House in the Clouds

    February 24, 2011 at 9:41 pm

    [...] is a woman who thrifts and swishes many of her finds and then just for kicks challenged herself not to repeat a single outfit for a whole year. A whole year! That’s pretty darn creative right [...]

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