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Archive for March 31st, 2011

FBFF Q&A: The rules of engagement

31 Mar
Official facebook House in the Clouds page
Check out The House in the Clouds on facebook

 

Guess what? I’m really excited about this, I finally set up an official facebook page for The House in the Clouds. I’m still trying to figure out how to integrate a widget in a way that I find aesthetically pleasing. It feels painfully slow to be hindered by the reality of a full-time job and personal life, not to mention the stack of laundry decorating my office space, formerly known as the dining room. Check it out!

{ daily outfit: }

Daily outfit and style tips, wearing blue and coral pattern blouse with navy skirt and gold belt
Snuck away from a desk for a few to snap these on a beautiful afternoon
Daily outfit and style tips, wearing blue and coral pattern blouse with navy skirt and gold belt
We call this pose “looking for snails”

 

{ friend friday: }

We want our blogs to succeed however we have chosen to define that success. Most likely, we want to gain followers, fans, loyalty, even acclaim of some sort. We want to be recognized, we want to influence. It’s a daunting task at best, completely overwhelming to digest as a whole.

Our mothers warned us not to be too boastful, to play nice and to say “thank you.” Where is that fine line that we are supposed to ride, one that engages and encourages without becoming as annoying as a late night infomercial? How do we get there? What are the rules?

This is this weeks Fashion Beauty Friend Friday’s topic. Read on.

FBFF: Guest posts are a good way to gain exposure. What do you think is the appropriate way to go about securing a spot?

FJ: Personally, I’m a big fan of developing and nurturing connections. I make the most effort with those whose persona and voice appeal to me, those I would have just as likely been inclined to get to know in person. Once I feel that I have this type of rapport, discussing anything is easy. A dialogue and friendship already exists. I treat my online friendships with the same courtesy I extend everyone else, I don’t really have a specific tactic.

FBFF: Leaving comments is essential to growing your blog. But how can you leave a comment without coming across as “Follow Me. Follow Me!”?

FJ: Don’t make it your objective. It’s assumed you want to grow your blog but be cool, be genuine. People can tell when you’re not really into what their blog is about. Honestly, it’s just plain ol’ weird. We’re not little kids anymore. I would never walk up to a total stranger and ask them to be my friend and offer to be their friend. Where else in life is this acceptable for adults? It strips integrity from the action.

FBFF: We’ve all gotten a mass email at one time or another asking for blog exposure, a link exchange, etc… But the mass emails don’t work. How do you make your email stand out from the crowd?

FJ: There’s a huge difference between spam and a conversation. An email blast purely to promote my blog is marketing, more specifically, the worst kind of spam. I care to foster community or have a conversations, not be detached or irrelevant in the context of a group. It would be disrespectful in that context. Tweeting to people who have independently chosen to follow my blog is acceptable. Spamming within the confines of a group is using that group disrespectfully.

Here’s an example of how I did recently ask for support from some friends for my facebook page. Firstly, I had an easy, realistic goal: to reach over 25 “likes” in order to claim my name. Secondly, I sent an email to my best friends. Not everyone in my address book, that would have been really uncool. I sent an email to my absolute closest friends, those who have a vested interest in my success and would not be put out in helping me out in this fashion. I don’t make it a habit to do this so I didn’t worry that my actions would be interpreted as annoying and careless. They came through. Fantastic!

Why did this work? They know me, they like me, they support me. I laid out what I was hoping to achieve and how they could help. I made it clear and I only sent out one email. Why would a group of people who don’t know me want to help me? What’s in it for them if I have not made any attempt at developing a rapport with them? That’s reality. If I want support, I create and become an active participant in that group or community. Being purely self-serving is shallow and easy to ignore, it’s certainly not a likable trait.

FBFF: In interacting with other bloggers, where do you draw the line between seeking support and begging for exposure?

FJ: Seeking support is valid, we all benefit from a helping hand. We help, we get help, it’s a nice way for the world to go around. There’s really no line to draw, they may seem similar from afar but I know the difference between the two and I would never confuse one for the other. My actions speak to that very clear distinction.

I’ll speak loudly on this: there’s no integrity in begging. DON’T. GO. THERE. Don’t beg, Don’t plead. You want advice or support, just ask for it. Be genuine with your request. One hundred people is no more or less valuable than a single one. That is my absolute truth. It’s easy to get caught up, it’s human nature to compare ourselves to others’ successes and failures in order to assess ourselves. Every follower, every person who digs what I’m doing is an individual with their own worth, they’re not lumped in some category and boxed up to go. So why beg for exposure? I have it. It’s right here. If only two folks read my blog today, guess what? That’s two valuable humans. People aren’t numbers. There’s never a good reason to compromise ones self-esteem over anything.

FBFF: What’s one rule of engagement error you made and how have you remedied that?

FJ: I don’t recall making any. I took my time observing and learning before dipping my toes in the water. That just happens to be the kind of person I am. I might be all kinds of things but one would be hard-pressed to call me clueless. I pay attention, listen to others and I learn well. And no, I’m not going to point out my flaws to counterbalance that statement.

Thank you Katy of Modly Chic for crafting these questions. Friend Friday is an opportunity for fashion and beauty bloggers to share their thoughts on a specific topic and read what others have to say on that same topic. For more information, check out Modly Chic and welcome to the wonderful world of blogging!

 

{ style tip: }

I matched my belt and tights to one of the colors in the pattern of my blouse. It provided contrast nicely without being jarring or too matchy-matchy. It was a way to keep the outfit colorful without introducing yet another color. The somewhat sheer tights are a sparkly ochre yellow which made them fun, but the sheerness kept the sparkle from becoming overwhelming.

 

{ deets: }

Blouse/ModCloth, navy blue skirt/MaxStudio, elastic belt/Anthropologie, sparkly tights/Urban Outfitters, brown vegan suede boots/Munro, necklace/Linkel Designs.

Photos: Filip Jach

 

Go take a hike!

31 Mar
Pink flower
Everything’s in bloom
Daily outfit and style tip, wearing purple pattern dress with grey boots
Fun with purple
Daily outfit and style tips, wearing purple dress with purple belt
Fun with patterns
Daily outfit and style tips, lavender velvet cut-out shawl
Delicious lavender velvet cut-out shawl

Rather than go running this evening, my hubby and I went for a hike. Remember those t-shirts that said “Go Take A Hike”? You don’t? It’s probably because it goes back to the time when dinosaurs roamed the earth terrorized by the likes of me and my two sisters. In any case, I totally want one. Hiking is awesome.

There are a bunch of trails by my house that smell like fresh earth and trees. Overgrown happiness stretch out onto the path and brush the legs of runners, hikers and dogs. Any contact will do, that stuff grows wild and doesn’t care about anything else. If it gets too big it just falls over.

We talked about everything and nothing, time slowed under the spell of the canopy. Dogs ran past and smiled. My ears, eyes, heart and mind were happy.

 

 

 

 

Deets: Purple dress/Brass Plum, Nordstrom’s, purple tights/unknown, grey vegan faux cowboy boots/ModCloth, purple silk belt/The Gap, lavender cut-velvet shawl/thrifted.

 
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