RSS
 

Posts Tagged ‘slate’

30 for 30 Winter, days 17-20. Catching up

03 Mar
Rosette belt, black skinny jeans and vegan brown boots

Rockin’ the rosettes

rosette, belt, dusty rose

Dusty pink and brown rosette belt

Sparrow and rose

It appears to be that I’ve signed myself up for so many different events that it’s been a challenge to get all my outfits up, but who can resist? So much fun to be had! Between that and being out of town from Friday night to Sunday night every week doesn’t help matters, either. I bring you four days worth of outfits with a highlight on my favorite accessories. Thanks for hanging in there!

red bean bag chair, white capelet

Going red for women

I couldn’t resist having my hubby take my photo in his office. Yes! His office! He really does have an oversized bean bag chair like that, and we really do work at the same company. (We had to meet somewhere seven years ago.) I told you I’d bring the red for last Friday’s Go Red for Women. It’s here at last!

vintage sweater, plaid flannel skirt

Mixing patterns like there’s no tomorrow

mustard dress with leggings and shawl

Hanging out in the stairwell again

 

 

 

 

 

 

 

 

 

 

 

 

Outfit #1: Dusty rose blouse/ModCloth, black cigarette ankle jeans/BDG, rosette belt/ModCloth, sparrow necklace/Linkel Designs, brown suede cuff/restyled, vegan brown suede boots/Munro.

Outfit #2: Black dress/MaxStudio, white capelet/BCBG, red brooch/H&M, red tights/We Love Colors, vegan grey faux cowboy boots/ModCloth, silver and mother of pearl cuff/Lois Hill, tree of life necklace/gifted.

Outfit #3: Vintage sweater/eBay, plaid flannel skirt/Urban Outfitters, off-white knitted tights/unknown, vegan grey faux cowboy boots/ModCloth, silver and mother of pearl cuff/Lois Hill.

Outfit #4: Mustard yellow dress/ModCloth, slate shawl collar cardigan/You Be Cheeky, black leggings/Hue, vegan grey faux cowboy boots/ModCloth, silver and mother of pearl necklace/Lois Hill.

 
19 Comments

Posted in Fashion

 

Developing your brand. Why does it matter?

01 Mar
brand, face

Am I a brand?

Pepsi is a brand, Madonna is a brand, even President Obama is a brand.

Beautifully Invisible gave me inspiration for this topic. Observing and participating in conversations in a community group confirmed the need to touch briefly on this topic. Many new bloggers struggle with this as they navigate their way around developing their content, voice, image, style and character.

What does branding have to do with blogging? Everything. Marty Neumeier defines a brand as “a person’s gut feeling about a product, service, or company. It’s a gut feeling because we’re all emotional, intuitive beings, despite our best efforts to be rational.” I will take it a step further and add “person” along with “product, service, or company.” We believe that the brands we love are unique, being true to what they stand for makes them appear so. We connect to those brands emotionally and feel a sense of pride for having that connection. You are your brand, therefore, your blog is your brand regardless of whether you are style or tech blogger.

It’s important to have a sense of who you are, what you are providing and why anyone would care. The goal is to express something that solicits a reaction or response, you’re looking to engage your audience and develop a connection. A blog can be beautiful but uninteresting, if your content is not king no one will keep coming back. When I say content is king, I don’t mean to imply that every post must be brilliant. I only mean this: You are writing your content. Emphasis on “you.” People come back because they connected with it. You don’t need to blow their minds but you do need to present yourself and your content in a compelling and genuine manner.

So how do we figure out all this out? Make a list of what makes you “you”. Now make a list of how others see you, how they would describe you. People’s impressions of you make up part of what defines you. The two lists should have a lot of in common. Do you see the correlation? Too much disparity and you’ve got a perception problem. Blogs are personal by nature, in most cases your blog is an extension of yourself and not a completely different persona. Your top attributes should be reflected in how you present yourself leading to how others perceive you. We want confirmation that supports why we love a brand. Apple is innovative. Nike is encouraging us to get out there and just do it. They might pleasantly surprise and delight us at times but they don’t send mixed signals. We love them for who they are.

No one is going to assume you lack dimensionality or creativity for being focused, they will be pleased that they got what they came for. Who is your target, who is it your speaking to? What are they looking for? Why would they come back for more? Understanding your demographic is key to giving them what they want. You’re looking to bridge the gap between what you offer and what your target wants. Is she a mother with kids who’s looking to connect and share ideas with other mothers, or is she a woman who also happens to be a mother with kids? The differences may be subtle but making the distinction is very important in how you choose to speak to one or the other.

You are the primary authority of your brand, express it through your blog with conviction. Know your audience, be focused, remain true to yourself. In the words of Stella Adler, “don’t act, behave.”

I give credit to Primo Angeli for being such a leader and influence on me. Understanding the relationships we have with brands and each other, how those perceptions trigger emotional responses, has given me so much valuable insight. The three years I worked at his design firm were pivotal to my ongoing personal and professional development. Marty Neumeier is author of The Brand Gap.

Photo: Jose Rodriguez

- – - – -

Deets: Mustard dress/ModCloth, slate shawl collar cardigan/You Be Cheeky, black leggings/Hue, vegan faux grey cowboy boots/ModCloth, silver and mother of pearl necklace/Lois Hill, hand-carved wood earrings/Chicago.

 
35 Comments

Posted in Fashion

 

FBFF Q&A: Blog Awards

24 Feb

R u doin’ it rite?

Some bloggers are doin it rite. They stand out just a little ahead of the pack. They inspire and challenge us to bring our best to the table. We cruise and peruse and think to ourselves, I want to be just like that when I grow up. This week we’re recognizing some of those bloggers. We’re nominating one for each category. Afterwards, the top five will be culled and there will be a vote to determine the champs for the FBFF Blog Awards.

You know who else wins in this? You and I do. We get exposed to some top quality blogging action, that’s a win in my book. To be clear, this was not easy to do at all. I had more than one outstanding blogger for each category. Sometimes even two or three. With the help of one hubby’s famous Manhattan’s I bring you my nominees:

1. Creative Juices – Most creative

I nominate Emma Clark from Daily Clothes Fix for blowing my mind one too many times with those unbelievable outfits. This is a woman who thrifts and swishes many of her finds and then just for kicks challenged herself not to repeat a single outfit for a whole year. A whole year! That’s pretty darn creative right here.

2. The Real Deal – Authenticity

Aye! Aye! Aye! Really? Ok, here it goes. Anika. Of By Anika fame. I can name at least five or more qualifying bloggers in two seconds flat but Anika’s name floated to the top. You go to her blog and the very first thing you encounter is her heart. That thing is out there beating to some awesome rhythm ready to give you some love, fix you a hot drink and sit you down in the most comfortable chair in the house. It’s not particularly easy to be this authentic even behind the screen of carefully chosen words. You have to be ok allowing yourself to be vulnerable. FOR THE WORLD TO SEE! You just want to give that girl and hug and share some laughs and hang out.

3. Spark Notes – Most helpful

I recently made the switch from Blogger to WordPress. In the meantime, I threatened the sanctity of my marriage by abusing matrimonial tech support. I might have even gotten teary-eyed at some point, that was a low point and I was desperate. I think I even wore my pajamas for twelve hours straight. My one and only saving grace came from this woman: I nominate Beautifully Invisible for her tutorial for making the switch. If it’s the only helpful thing she ever brings into my life, it is still a noble feat. I’m still married.

4. Newbie – Best blogger less than a year old

This hot gal has been around as long as I have and guess what? That’s not very long at all. In those few months I saw Yvonne’s blog, now called Fashion Recon, metamorphosize. She polished it, defined her persona, buttoned it all up and got her ducks in a row. I’ve always wanted to say that, by the way. Ducks! It didn’t take long for this woman to put together a vision, clear as day. She’s just started this feature called Wednesday Webbies and I look forward to reading it and getting my learn on. Yep. She’s one smart and stylish cookie. And you know what else? She actually referred to a Chilton’s manual on her blog. Do you guys even know what that is? I can’t wait to meet her at Style Nation in Las Vegas in two weeks!

5. Can You Hear Me Now – Most connected

Oh man Oh man Oh man! I’m so not happy about having to answer to this one. Really. Blast! Drats! Dang! On December 2, 2010, I stopped by her blog for the first time and practically memorized this quote: “leopard print is the polka dot of the animal kingdom”. BELLA, GET YER BUTT OUT HERE! I’m really getting carried away but The Citizen Rosebud has connected me to some beautiful souls, (Sacramento? Ofelia?… Too many to mention.) So, yes, this was THE HARDEST! I want a sister category for Collette of Statements in Fashion. I have so much respect for her and had to go back and forth and back and forth on this one. Don’t hate me, Collette, I was literally splitting hairs. Next year, I’m going to create a category just for you, darlin’. We’ll just call it “Awesome” because you also know how to bring people together.

6. If I had a Hammer – Best DIY

A Beautiful Mess. I painted some boots with glitter paint because of this woman. Elsie is what the creative part of my brain wants to be when it grows up. Maybe I could just move in with her and be her apprentice.

7. Tribe Leader – Blogger who leads others and brings bloggers together

Oh what would we do without the lovely miss Katy Rose? I wouldn’t be typing up these questions, I would not have made a lot of new friends. Heck, I’d still be trying to come up with original content for every Friday’s post. Don’t you know, I’m going to give props to Katy of Modly Chic for putting this party together. In my friend Safy’s words, she’s “making it happen.”

8. Practically Perfect – Most Fashionable

Puhleeze. Check out what this woman wore to shop at Target and tell me she’s not the most fashionable. You go push a cart around in that outfit and fill it with 12-packs of toilet paper. Yeah, that’s what I thought. I recognize Vahni of Grit and Glamour because she’s kicking fashion’s little toosh intercontinentally. And she’s intelligent. And talented. And eloquent. Oh snap! That just made her practically perfect!

9. Paint by Numbers – Best beauty blogger

Okay, I’m kind of cheating here. But not really. It’s just that I’ve not really followed any beauty blogs but today I checked out Ali & Perdi’s blog, 365 Fashion Rehab, (thanks IFB),and I quite enjoyed it. I guess it counts!

10. Renaissance Woman – Best all around blogger, fashion, beauty, lifestyle

Well, see here I finally had to get creative. When you say “woman”, do you mean it like this: “woman”? Because right now I’m kind of drawn to Arash of Arash Mazinani’s blog for providing content relevant to both men and woman. But if you must be a stickler about it being a woman, then Erin’s of Design for Mankind is my girl. All those pretty pictures!


Thank you Katy of Modly Chic for crafting these questions based Courtney of Those Graces‘ suggestion. Friend Friday is an opportunity for fashion and beauty bloggers to share their thoughts on a specific topic and read what others have to say on that same topic. For more information, check out Modly Chic and welcome to the wonderful world of blogging!

 

All’s well in the stairwell

Bringing new meaning to afternoon coffee break

Look who I found! Hi Joe!

As I mentioned earlier, it’s Go Red for Women month. Some of us bloggers were inspired by fellow blogger Andie to participate in bringing awareness to heart disease in women by wearing red on Fridays. I’m wearing red today but the photos featured are of Thursday, how I wore red on Friday remains to be seen. Don’t you just love a little mystery?

 

Deets: Black turtleneck/Benetton, black cigarette ankle pants/BDG, slate shawl collar cardigan/You Be Cheeky, skinny black belt/Nordstrom’s, teal legwarmers/unknown, grey vegan faux cowboy boots/ModCloth, necklace/Alexis Bittar, blue topaz ring/unknown.

Photos: Euan Rannachan